Industry blueprint

D2C & eCommerce

Pre-purchase to order to delivery to returns to retention

AI agents that reduce support load and improve revenue across commerce journeys.

Designed for real workflows

Multi-step conversations, authenticated actions, audit logs, and human handoff across critical moments.

Handoff QA review Audit logs SLAs
Pre-purchase
Order
Delivery
Returns
Retention

Common deployments

Start with the highest-impact agents and expand across the lifecycle.

Typical workflows

Real-world sequences where AI agents orchestrate actions, data, and handoffs.

Pre-purchase guidance

Drive confident buying decisions with instant product help.

  • Fit and size guidance
  • Product comparisons
  • Compatibility FAQs

Order to delivery

Keep customers updated across fulfillment and last-mile.

  • Order tracking
  • COD confirmation
  • Reschedule delivery

Returns and retention

Simplify returns and recover revenue with proactive outreach.

  • Reverse pickup coordination
  • Refund timelines
  • Win-back offers

Industry challenges

What slows teams down today, and where experience breaks.

Support load spikes during promotions and sale periods.

Returns and refunds create operational strain and delays.

Pre-sales questions slow conversion and increase drop-offs.

How HumPum AI solves it

Bespoke, turnkey deployments built around your stack, policies, and SLA targets.

Commerce integrations

Connect OMS/WMS, shipping, and ticketing for real-time updates.

Automated playbooks

Deploy ready-made flows for order, delivery, and returns.

Conversion optimization

Measure conversion, deflection, and retention to optimize.

Use case

Customer Support Agent

Order tracking, COD confirmation, address changes, delivery reschedules.

Channels

Web chat, WhatsApp, Voice

Outcomes

Lower AHT, reduced ticket volume, improved CSAT

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Use case

Returns/Refunds Agent

Eligibility checks, reverse pickup scheduling, refund timelines, RTO reduction.

Channels

WhatsApp, Web chat, Email

Outcomes

Reduced RTO/NDR, faster refunds, fewer escalations

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Use case

Pre-purchase Product Expert

Size/fit, comparisons, ingredient/material FAQs, compatibility guidance.

Channels

Web chat, WhatsApp

Outcomes

Higher conversion, reduced pre-sales load

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Use case

Feedback & Review Agent

NPS/CSAT collection, complaint triage, service recovery routing.

Channels

WhatsApp, Email

Outcomes

Improved ratings, faster issue closure

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Use case

Order Modification Agent

Address edits, item swaps, cancellation windows, delivery notes.

Channels

Web chat, WhatsApp

Outcomes

Lower manual edits, fewer escalations

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Use case

Warranty & Installation Agent

Warranty activation, installation booking, service coordination.

Channels

WhatsApp, Voice, Web chat

Outcomes

Higher activation rates, faster service scheduling

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Use case

Loyalty & Retention Agent

Tier updates, rewards reminders, win-back campaigns.

Channels

WhatsApp, Email

Outcomes

Higher repeat purchases, improved retention

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Use case

Exchange & Replacement Agent

Eligibility checks, reverse pickup, replacement tracking.

Channels

WhatsApp, Web chat

Outcomes

Reduced turnaround time, better CX

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Integrations (typical): Shopify/Magento/custom store, OMS/WMS, shipping aggregators, Zendesk/Freshdesk, CRM, review platforms.

Channels

Voice, WhatsApp, Web chat, Email (and Teams/Slack where applicable).

Controls

Role-based access, configurable scripts, PII safeguards, live supervision.

Measurement

AHT, FCR, CSAT/NPS, conversion rate, TAT, ticket deflection, PTP rate.

Deploy an AI-supervised agent for your highest-volume workflow.

We consult, design, build, and manage the agent end-to-end.